glitschka studios | illustrative designer » Lettering

Visually Intoxicating

vonglitschka — Thu, 17 Jun 2010 06:57:30 +0000

Project: Brand Character Design
Client: Tommy Knocker Brewery
Art Director: Jim Hargreaves

As a creative hired gun, Glitschka Studios does a lot of collaborative exploratory work for other agencies and design firms. Denver based Barnhart called on us to create a new brand character for a pitch they were developing for their client Tommy Knocker Brewery.

A character development like this represents an entire company and a product line, so the process can become long and drawn out. Often the focus moves off the bigger brand picture and gets bogged down in the minutia.

When a project languishes like this, the design may never be used and is almost always shelved.

Regardless of that reality, we’re happy with the work we provided in this creative partnership and think Barnhart did a great job implementing the character into the overall brand development.

“Tommy Knocker” Brand Character

“Tommy Knocker” Brand Character – With Shading

Packaging Design by Jim Hargreaves

Bottle Label Design by Jim Hargreaves | Alternate Logotype Concept by Glitschka Studios

Copyright © 2010 Glitschka Studios / Or their respective client

Stick It To Me!

vonglitschka — Fri, 02 Apr 2010 09:29:44 +0000

Project: Product Stickers
Client: Paslode
Art Director: Chris Mettler

Paslode, the nations largest manufacture of cordless pneumatic fastening systems for the construction industry hired Glitschka Studios to create a set of custom stickers that Paslode owners can personalize their tools with.

We created a unique die-cut specifically designed to wrap the top selling product in their line. In total we created four themes including one in a “Tribal Tattoo” style.

Let us custom build your next project.

“Tribal Tattoo” Top and Side Stickers.

Die-cut “Tribal Tattoo” Sticker Set.

Hand Lettered Logotype Design.

Sticker Package Header Card.

“Build Tough” Top Sticker and Apparel Graphic.

Copyright © 2010 Glitschka Studios / Or their respective client

Good Eats

vonglitschka — Fri, 02 Apr 2010 08:58:21 +0000

Project: Brand Character Development
Client: Bon Mangez
Art Director: Dickie Adams

An entrepreneurial client contacted Glitschka Studios about developing a new approach to syndicated food journalism. We love to cook up original creative recipes so we put on our conceptual chef hats and got to work.

We first developed a character called “Bon Mangez.” The name is French, “Bon” meaning “Good” and “Mangez” meaning “Eat.” Bon is a snarky but fair food critic personality the public will enjoy, and serves as a syndicated platform that localized writers can license and use to do restaurant reviews for print or online.

We also designed a fun and unique approach to the rating system, mustaches. And the hierarchy follows the guidelines set forth by the Association of Food Journalists.

“Bon Mangez” Brand Logo

“Bon Mangez” Character and Rating System Icons

First Run Publication

Copyright © 2010 Glitschka Studios / Or their respective client

Non-Profit Identity

vonglitschka — Sun, 14 Mar 2010 08:02:16 +0000

Project: Non-Profit Identity
Client: Tapestry Church
Art Director: Austin Powell

Glitschka Studios services aren’t limited to mere commerce driven businesses. We enjoy working with non-profits to provide design and marketing solutions that will help them reach their goals as well.

Tapestry Church is a progressive ministry that understands the culture they exist in and needed a new identity that would reflect their core principles better.

With each project we define an appropriate visual aesthetic that fits the client. Tapestry Church wanted to get away from the old stodgy visual past and move into a new clean and modern future with their identity. We accomplished this while still accurately reflecting their purpose statement derived from a Bible verse that says:

“I want you woven into a tapestry of love, in touch with everything there is to know of God.”

Our client was so happy with their new branding that they asked us to design another new identity for a separate ministry called “Kiddie Garden PreSchool” as well.

Whether you’re a commercial business or a small non-profit we can equip your vision so you can succeed.

Church Identity

Business Card

Ministry Icons: Real | Reaching | Relevant | Relational | Really

Church Identity – Format 1 | Format 2

Repeat Pattern

Business Card

Copyright © 2010 Glitschka Studios / Or their respective client

Footnote

vonglitschka — Tue, 09 Mar 2010 07:40:50 +0000

Project: TV Show Branding
Client: fntv.com
Art Director: Jon Reisinger

Glitschka Studios was hired to create a custom brand logo for a new TV production called “Footnote” which dives deep into hot button topics in an honest and fresh way.

Since the show deals with issues that are controversial we created a custom logo type that would contrast these narratives with a clean, refined word mark. We developed two iterations of the primary brand, and secondary elements to be used as onscreen bug graphics during the broadcast.*

*Glitschka Studios also assisted in the initial art direction for the shows intro graphics as well.

Corporate Identity – Format 1

Corporate Identity – Format 2

Onscreen Bug Graphic

Business Card

Intro Graphics Screen Grabs

Footnote Show Intro

Copyright © 2010 Glitschka Studios / Or their respective client

Hey Monkey!

vonglitschka — Fri, 26 Feb 2010 06:55:17 +0000

Project: Corporate Identity
Client: Hey Monkey!
Art Director: Lenny Terenzi

Smart design firms know how to leverage and manage creative skills in order to facilitate a projects success. Hey Monkey! is such a firm, so when they realized their own identity needed a refresh they called Glitschka Studios.

Hey Monkey! creates effective web design and development for their own clients and called upon us to create a new character based identity.

The name of the company is original so on the primary mark we utilizes custom hand lettering. We also felt it was important to make the brand system modular so Hey Monkey! could let it’s brand take on various moods in various context usages. The end result is a fun and effectual identity.

Corporate Identity – Format 1

Corporate Identity – Format 2

Modular Facial Expressions

Hey Monkey! Character

Hey Monkey! T-Shirt

Copyright © 2010 Glitschka Studios / Or their respective client

En Garde!

vonglitschka — Thu, 28 Jan 2010 22:49:19 +0000

Project: Sinestra
Client: Fencing Club
Art Director: Von Glitschka

At Glitschka Studios we work with a wide range of clients. Some are large agencies, others are small businesses and in this case a youth fencing team in need a logo graphic for their team t-shirts.

Since most of the team are left handed they decided to pick a name that played off the word “Sinister” which means on the left, or left side. We elaborated on the concept through our logotype design by capitalizing on visual metaphors.

We like to approach design challenges, with a creative mind set that says “En Garde!”

Logotype (White Background)

Logotype (Black Background)

Apparel Graphic

Copyright © 2010 Glitschka Studios / Or their respective client

It’s a Small Business World

vonglitschka — Mon, 21 Sep 2009 19:42:36 +0000

Project: Corporate Identity
Client: Tasawur Interactive
Art Director: David Herring

Whether you’re a local small business owner in America or in this case located in the Kingdom of Saudi Arabia you need a professional identity. Glitschka Studios works with small business owners to create appropriate visual foundations they can build their business upon no matter what culture they operate in.

Tasawur is Arabic for “Inspiration” so I suggested using a Falcon as a graphic inspiration and metaphor to represent their interactive services. Moving, soaring visuals with a purpose and intent. The stylized Falcon is also a subtle nod to the letterform “T” for Tasawur.

Corporate Identity – Format 1 | Badge Graphic

Corporate Identity – Format 2

Business Card

Alternate Concept 1

Alternate Concept 2

Copyright © 2009 Glitschka Studios / Or their respective client

E Pluribus Creatum

vonglitschka — Tue, 01 Sep 2009 04:40:20 +0000

Project: Corporate Identity
Client: Street Level Adventures
Art Director: Von Glitschka

How do you motivate a group of stiff necked suits, or a room full of cubicle zombies, or any other garden variety form of corporate drone? Well, if you’re “Street Level Adventures” you design fun custom treasure hunts to facilitate corporate team building for some of the nations largest companies.

Glitschka Studios took this fun business premise and created an appropriate design solution. Since the purpose behind this business is to help team focus and operate in a unified manner we created a fun humanoid character with an all-seeing eye.

The adventures are fun and creative so the mark needed to be a bit playful as well using hand lettered typography to go with the chunky style.

Corporate Identity

Business Cards

Secondary Branding Element

Apparel Graphic

Copyright © 2009 Glitschka Studios / Or their respective client

A Creative Twist

vonglitschka — Sat, 29 Aug 2009 01:43:08 +0000

Project: Logotype Concepting
Client: Noble & Associates
Art Director: John Rutkowski

Glitschka Studios created a variety of hand lettered logotype concepts for a product called “Chicken Twisters” by Tyson Foods.

Our exploratory work helps our clients isolate an appropriate direction and focus the brand development. The ideas may never be used but the creative work is still compelling and effective in the overall creative process.

Like most explorations the work was never used.

Hand Lettered Logotype

Product Shot

Additional Concept Sketches

Copyright © 2009 Glitschka Studios / Or their respective client