http://www.vonglitschka.com The Pursuit of Creative Excellence Wed, 28 Dec 2011 18:58:40 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.vonglitschka.com/2011/10/03/keep-calm-and-draw-on/ http://www.vonglitschka.com/2011/10/03/keep-calm-and-draw-on/#comments Mon, 03 Oct 2011 19:41:45 +0000 vonglitschka http://www.vonglitschka.com/?p=2257
Project: Event Poster Client: Astute Graphics Art Director: Von Glitschka Glitschka Studios will be crossing the pond and heading to London soon to do a creative workshop based on my book Vector Basic Training. I’ll also be presenting my “Drawsigner” talk at the same event later in the day. Astute Graphics a sponsor of the [...]]]>
Project: Event Poster
Client: Astute Graphics
Art Director: Von Glitschka

Glitschka Studios will be crossing the pond and heading to London soon to do a creative workshop based on my book Vector Basic Training. I’ll also be presenting my “Drawsigner” talk at the same event later in the day.

Astute Graphics a sponsor of the Lits event asked us to design a poster (20 x 28) they could give away to attenders of my workshop and those who visited their booth.

Taking our visual cues from the rich history of the United Kingdom, we mixed it with the core focus of my talk, and repurposed a popular meme to create a bold yet simplistic design. We purposely avoided branding the poster with even specific information so this design would have a longer shelf life and could be used by Astute Graphics as a promotional piece moving forward.

Downloadable Print
For those not able to make the UK event you can download a PDF version of this design here.

“Keep Calm and Draw On” Poster Design Download PDF Here

Copyright © 2011 Glitschka Studios / Or their respective client]]> http://www.vonglitschka.com/2011/10/03/keep-calm-and-draw-on/feed/ 3 http://www.vonglitschka.com/2011/07/21/custom-brand-logotype-hand-lettering-identity-by-glitschka-studios/ http://www.vonglitschka.com/2011/07/21/custom-brand-logotype-hand-lettering-identity-by-glitschka-studios/#comments Thu, 21 Jul 2011 18:09:49 +0000 vonglitschka http://www.vonglitschka.com/?p=2202
Project: Logotype Client: Daniel Talsky Art Director: Von Glitschka Glitschka Studios works with a lot of larger agencies and their multi-national clientele. That said we also enjoy focusing our creative energy on smaller yet equally challenging local clients as well. One of these smaller clients is Daniel Talsky. By day Daniel is a web developer [...]]]>
Project: Logotype
Client: Daniel Talsky
Art Director: Von Glitschka

Glitschka Studios works with a lot of larger agencies and their multi-national clientele. That said we also enjoy focusing our creative energy on smaller yet equally challenging local clients as well.

One of these smaller clients is Daniel Talsky. By day Daniel is a web developer and by night he’s a rapper going by the persona of Anvil Esquire. He takes his music seriously, but he still likes to have fun with it as well. Hence his moniker is a paradox of absurdity.

Like any creative attempting to get something off the ground his budget was razor thin. Since the real color in terms of his performance is his music we decided to keep his graphics purposefully minimal. We developed a nice brand system he can use in a multitude of ways to help him promote his music and events moving forward at a very reasonable cost.

Tired of the visual tune your identity is singing? We can help.

Anvil Esquire Logotype





Brand Character Design


Horizontal Lockup


Vertically Nested Lockup


Anvil Esquire T-Shirt Design

Copyright © 2011 Glitschka Studios / Or their respective client]]> http://www.vonglitschka.com/2011/07/21/custom-brand-logotype-hand-lettering-identity-by-glitschka-studios/feed/ 4 http://www.vonglitschka.com/2011/05/05/vectorscribe/ http://www.vonglitschka.com/2011/05/05/vectorscribe/#comments Thu, 05 May 2011 16:50:56 +0000 vonglitschka http://www.vonglitschka.com/?p=2124
Project: Brand Character Client: VectorScribe – Astute Graphics, UK Art Director: Nick Van Der Walle A few months back Glitschka Studios was contacted by Astute Graphics a software development company out of the United Kingdom. They had read our new book Vector Basic Training, and had recently acquired the IP for an Adobe Illustrator plugin [...]]]>
Project: Brand Character
Client: VectorScribe – Astute Graphics, UK
Art Director: Nick Van Der Walle

A few months back Glitschka Studios was contacted by Astute Graphics a software development company out of the United Kingdom. They had read our new book Vector Basic Training, and had recently acquired the IP for an Adobe Illustrator plugin called BetterHandles which we covered in our book. We wear asked to consult and be a beta testers for the new version of the plugin which would be renamed VectorScribe

Our creative process is systematic and we rely heavily on drawing out our ideas in analog form before we ever approach the computer and execute them via digital tools. We feel a good balance between analog and digital is vital to creating precise and well crafted vector art. Any software tool that makes this process more flexible, easier, faster, and with more precision is a must have for any designer or illustrator and this is the case with the new plugin VectorScribe. When we first used it our jaws dropped, it’s intuitive and incredibly useful.

We collaborated with Astute Graphics and came up with a fun approach to brand the new plugin with, a happy buddha character. We also created the slogan “Inspired vector tools for creative enlightenment.” to go with it. Since the VectorScribe plugin tends to generate smiles on the faces of the users who interact with it, we wanted to create a fun memorable character that would do the same.

We enjoy capturing the essence of an experience and reflecting that within a brand graphic and we’d love to do it for your next project.

Happy Buddha – VectorScribe Brand Character





VectorScribe Brand Character with Full Environment


VectorScribe Ad Layout





VectorScribe Splash Screen

Copyright © 2011 Glitschka Studios / Or their respective client]]> http://www.vonglitschka.com/2011/05/05/vectorscribe/feed/ 1 http://www.vonglitschka.com/2011/02/14/monster-ideas/ http://www.vonglitschka.com/2011/02/14/monster-ideas/#comments Mon, 14 Feb 2011 07:00:50 +0000 vonglitschka http://www.vonglitschka.com/?p=2017
Project: Book Jacket Illustration Client: Reign Art Director: Stefan Mumaw A good friend of Glitschka Studios is fellow designer Stefan Mumaw of Reign. Stefan is also an author and approached us about illustrating the art for the cover of his newest book Chasing the Monster Idea. It goes without saying that no self-respecting creative would [...]]]>
Project: Book Jacket Illustration
Client: Reign
Art Director: Stefan Mumaw

A good friend of Glitschka Studios is fellow designer Stefan Mumaw of Reign. Stefan is also an author and approached us about illustrating the art for the cover of his newest book Chasing the Monster Idea.

It goes without saying that no self-respecting creative would ever turn down an opportunity to create a monster when the creative direction is “I want a cool looking monster for the front of my book, you interested?”

Since the book is all about coming up with monstrous ideas I wanted the creature I created to reflect the attributes that one might find in a great concept. Colorful, fun, unique, freakish, a little scary perhaps and of course one eye for that dedicated focus needed in the pursuit.

We hope Stefan’s book is a huge success!

Monster Illustration



Back Cover Illustration





“Chasing the Monster Idea” book

Copyright © 2011 Glitschka Studios / Or their respective client]]> http://www.vonglitschka.com/2011/02/14/monster-ideas/feed/ 2 http://www.vonglitschka.com/2011/02/11/slide-guru/ http://www.vonglitschka.com/2011/02/11/slide-guru/#comments Fri, 11 Feb 2011 19:33:21 +0000 vonglitschka http://www.vonglitschka.com/?p=2035
Project: Brand Character Design Client: Just Creative Design Art Director: Jacob Cass Just Creative Design turned to Glitschka Studios to create the brand character illustration for their client Slide Guru. When the marketing for a business is centralized around a brand character personality like this project was, they need a compelling visual personality to facilitate [...]]]>
Project: Brand Character Design
Client: Just Creative Design
Art Director: Jacob Cass

Just Creative Design turned to Glitschka Studios to create the brand character illustration for their client Slide Guru. When the marketing for a business is centralized around a brand character personality like this project was, they need a compelling visual personality to facilitate their message.

The character is based on the likeness of the company founder and owner David Margolis who is also multi-talented in his own right, being a personal trainer and motivational speaker as well.

Would your business or product benefit from a character driven marketing approach? If so let us incarnate a illustrative brand personality for you.

“Slide Guru” Brand Character Design


Detail of “Slide Guru” Illustration


“Grayscale Version of “Slide Guru”


Website Advertisement

Copyright © 2011 Glitschka Studios / Or their respective client]]> http://www.vonglitschka.com/2011/02/11/slide-guru/feed/ 1 http://www.vonglitschka.com/2010/11/09/a-bear-market/ http://www.vonglitschka.com/2010/11/09/a-bear-market/#comments Tue, 09 Nov 2010 10:29:25 +0000 vonglitschka http://www.vonglitschka.com/?p=1881
Project: Brand Character Design Client: Gere Donovan Creative Art Director: Mike Donovan Glitschka Studios thrives on creative collaboration with ad agencies and design firms. Portland based firm Gere Donovan Creative called on us to create a new brand character for their client who was producing a new salmon based snack food for kids. Yes, you [...]]]>
Project: Brand Character Design
Client: Gere Donovan Creative
Art Director: Mike Donovan

Glitschka Studios thrives on creative collaboration with ad agencies and design firms. Portland based firm Gere Donovan Creative called on us to create a new brand character for their client who was producing a new salmon based snack food for kids.

Yes, you read that right a salmon based snack food. Specifically salmon from the Kuskokwim river in Alaska. Hence the brand name Kusko, which we designed a custom logotype for. We also designed a kid friendly Kodiak bear eager to eat some salmon snacks.

What ever type of project our clients bring to us, we strive to produce appropriate creative work that meets their specific needs no matter how peculiar the request may be.

“Kusko” Logotype


“Kusko” Brand Character


“Kusko” Brand Character (Detail)

Copyright © 2010 Glitschka Studios / Or their respective client ]]> http://www.vonglitschka.com/2010/11/09/a-bear-market/feed/ 1 http://www.vonglitschka.com/2010/08/30/building-character/ http://www.vonglitschka.com/2010/08/30/building-character/#comments Mon, 30 Aug 2010 18:34:27 +0000 vonglitschka http://www.vonglitschka.com/?p=1644
Project: Personal Brand Character Client: John Saddington Art Director: Von Glitschka The internet is replete with numerous brands competing for your attention. Within this online culture exists a newer breed of branding that derives it’s equity not on traditional products or services offered by a multi-national corporation but rather an individual personality. A few of [...]]]>
Project: Personal Brand Character
Client: John Saddington
Art Director: Von Glitschka

The internet is replete with numerous brands competing for your attention. Within this online culture exists a newer breed of branding that derives it’s equity not on traditional products or services offered by a multi-national corporation but rather an individual personality.

A few of the most popular personal brands that can be found on the internet today are Guy Kawasaki, Robert Scoble, Leo Laporte, and John Saddington.

OK, so John isn’t quite at their level just yet, but he’s working on it. And with the help of Glitschka Studios he now has a fun brand character of himself he can use to build his equity with moving forward.


Building Character





“John Saddington” Brand Character (Pose 1)


“John Saddington” Brand Character (Pose 2)

Copyright © 2010 Glitschka Studios / Or their respective client]]> http://www.vonglitschka.com/2010/08/30/building-character/feed/ 1 http://www.vonglitschka.com/2010/06/17/visually-intoxicating/ http://www.vonglitschka.com/2010/06/17/visually-intoxicating/#comments Thu, 17 Jun 2010 06:57:30 +0000 vonglitschka http://www.vonglitschka.com/?p=1554
Project: Brand Character Design Client: Tommy Knocker Brewery Art Director: Jim Hargreaves As a creative hired gun, Glitschka Studios does a lot of collaborative exploratory work for other agencies and design firms. Denver based Barnhart called on us to create a new brand character for a pitch they were developing for their client Tommy Knocker [...]]]>
Project: Brand Character Design
Client: Tommy Knocker Brewery
Art Director: Jim Hargreaves

As a creative hired gun, Glitschka Studios does a lot of collaborative exploratory work for other agencies and design firms. Denver based Barnhart called on us to create a new brand character for a pitch they were developing for their client Tommy Knocker Brewery.

A character development like this represents an entire company and a product line, so the process can become long and drawn out. Often the focus moves off the bigger brand picture and gets bogged down in the minutia.

When a project languishes like this, the design may never be used and is almost always shelved.

Regardless of that reality, we’re happy with the work we provided in this creative partnership and think Barnhart did a great job implementing the character into the overall brand development.

“Tommy Knocker” Brand Character


“Tommy Knocker” Brand Character – With Shading


Packaging Design by Jim Hargreaves


Bottle Label Design by Jim Hargreaves | Alternate Logotype Concept by Glitschka Studios

Copyright © 2010 Glitschka Studios / Or their respective client]]> http://www.vonglitschka.com/2010/06/17/visually-intoxicating/feed/ 1 http://www.vonglitschka.com/2010/04/24/the-4-hats-of-a-creative-professional/ http://www.vonglitschka.com/2010/04/24/the-4-hats-of-a-creative-professional/#comments Sun, 25 Apr 2010 01:56:29 +0000 vonglitschka http://www.vonglitschka.com/?p=1521
Project: 4 Hats of a Creative Professional Client: Orozco Design Art Director: Joven Orozco Not all of our clients at Glitschka Studios are large business, this project was for a fellow small business. They wanted the artwork in a small world style, so I guess you could say it’s a small business world after all. [...]]]>
Project: 4 Hats of a Creative Professional
Client: Orozco Design
Art Director: Joven Orozco

Not all of our clients at Glitschka Studios are large business, this project was for a fellow small business. They wanted the artwork in a small world style, so I guess you could say it’s a small business world after all.

This specific art was to help illustrate “The 4 Hats of a Creative Professional.”

Character Illustrations


4 Hats: Marketing, Operations, Planning, Creative

Copyright © 2010 Glitschka Studios / Or their respective client]]> http://www.vonglitschka.com/2010/04/24/the-4-hats-of-a-creative-professional/feed/ 0 http://www.vonglitschka.com/2010/04/02/good-eats/ http://www.vonglitschka.com/2010/04/02/good-eats/#comments Fri, 02 Apr 2010 08:58:21 +0000 vonglitschka http://www.vonglitschka.com/?p=1494
Project: Brand Character Development Client: Bon Mangez Art Director: Dickie Adams An entrepreneurial client contacted Glitschka Studios about developing a new approach to syndicated food journalism. We love to cook up original creative recipes so we put on our conceptual chef hats and got to work. We first developed a character called “Bon Mangez.” The [...]]]>
Project: Brand Character Development
Client: Bon Mangez
Art Director: Dickie Adams

An entrepreneurial client contacted Glitschka Studios about developing a new approach to syndicated food journalism. We love to cook up original creative recipes so we put on our conceptual chef hats and got to work.

We first developed a character called “Bon Mangez.” The name is French, “Bon” meaning “Good” and “Mangez” meaning “Eat.” Bon is a snarky but fair food critic personality the public will enjoy, and serves as a syndicated platform that localized writers can license and use to do restaurant reviews for print or online.

We also designed a fun and unique approach to the rating system, mustaches. And the hierarchy follows the guidelines set forth by the Association of Food Journalists.

“Bon Mangez” Brand Logo


“Bon Mangez” Character and Rating System Icons


First Run Publication

Copyright © 2010 Glitschka Studios / Or their respective client]]> http://www.vonglitschka.com/2010/04/02/good-eats/feed/ 5