Doggy Day Parade
Project: Event Identity
Client: Doggy Day Parade
Art Director: Viviana Palacios
Design is a creative challenge we enjoy attacking head on. Our latest challenge was an event identity for the Doggy Day Parade. Our task was to design a brand system that would reflect the diverse range of breeds and activities that make up this events core personality.
The Doggy Day Parade is an annual gathering for dog lovers and their canine best friends. It’s made up of a doggie costume parade, talent shows, fashion shows, education, training, vendor booths with all kinds of products and services all coming together to raise money for charity each year.
Our clients love their new identity system. It’s fun, memorable and gives them the flexibility to use it in a wide range of marketing venues and promotions. We love providing design that leaves our clients begging for more.
“Doggy Day Parade” Primary Design.
T-shirt Design.
Secondary Brand Graphics
When you brand an event you need a system that is flexible and allows the identity to adapt to the audience. With this project we wanted to provide secondary branding content that our client could use to augment the primary design.
Secondary Mark.
Secondary Brand Graphic.
Secondary Brand Graphic.
Branded Stock Art
The whole identity system is very playful so we purposely designed the art so that it would be modular and work as spot illustrations that could be dropped into layouts or made into stickers etc.
Doggy Day Parade Stock illustrations.
Copyright © 2012 Glitschka Studios / Or their respective client
Client: Doggy Day Parade
Art Director: Viviana Palacios
Design is a creative challenge we enjoy attacking head on. Our latest challenge was an event identity for the Doggy Day Parade. Our task was to design a brand system that would reflect the diverse range of breeds and activities that make up this events core personality.
The Doggy Day Parade is an annual gathering for dog lovers and their canine best friends. It’s made up of a doggie costume parade, talent shows, fashion shows, education, training, vendor booths with all kinds of products and services all coming together to raise money for charity each year.
Our clients love their new identity system. It’s fun, memorable and gives them the flexibility to use it in a wide range of marketing venues and promotions. We love providing design that leaves our clients begging for more.
“Doggy Day Parade” Primary Design.
T-shirt Design.
Secondary Brand Graphics
When you brand an event you need a system that is flexible and allows the identity to adapt to the audience. With this project we wanted to provide secondary branding content that our client could use to augment the primary design.
Secondary Mark.
Secondary Brand Graphic.
Secondary Brand Graphic.
Branded Stock Art
The whole identity system is very playful so we purposely designed the art so that it would be modular and work as spot illustrations that could be dropped into layouts or made into stickers etc.
Doggy Day Parade Stock illustrations.
Copyright © 2012 Glitschka Studios / Or their respective client
Character Design
Iconography
Illustration
Lettering
Logo / Identity
Patterns
