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glitschka studios | illustrative designer


VectorScribe

Project: Brand Character
Client: VectorScribe – Astute Graphics, UK
Art Director: Nick Van Der Walle

A few months back Glitschka Studios was contacted by Astute Graphics a software development company out of the United Kingdom. They had read our new book Vector Basic Training, and had recently acquired the IP for an Adobe Illustrator plugin called BetterHandles which we covered in our book. We wear asked to consult and be a beta testers for the new version of the plugin which would be renamed VectorScribe

Our creative process is systematic and we rely heavily on drawing out our ideas in analog form before we ever approach the computer and execute them via digital tools. We feel a good balance between analog and digital is vital to creating precise and well crafted vector art. Any software tool that makes this process more flexible, easier, faster, and with more precision is a must have for any designer or illustrator and this is the case with the new plugin VectorScribe. When we first used it our jaws dropped, it’s intuitive and incredibly useful.

We collaborated with Astute Graphics and came up with a fun approach to brand the new plugin with, a happy buddha character. We also created the slogan “Inspired vector tools for creative enlightenment.” to go with it. Since the VectorScribe plugin tends to generate smiles on the faces of the users who interact with it, we wanted to create a fun memorable character that would do the same.

We enjoy capturing the essence of an experience and reflecting that within a brand graphic and we’d love to do it for your next project.

Happy Buddha – VectorScribe Brand Character





VectorScribe Brand Character with Full Environment


VectorScribe Ad Layout





VectorScribe Splash Screen

Copyright © 2011 Glitschka Studios / Or their respective client