Behind The Brand
Project: Brand Logo Explorations
Client: Motto Agency
Art Director: Sunny Bonnell
The Motto Agency runs a website called Behind The Brand, an online archive to showcase the compelling stories behind some of today’s most innovative and inspiring brands and the people behind them.
The story behind the logo for the Behind The Brand website involves Glitschka Studios, who was hired by Motto to explore a diverse range of concepts for the sites identity.
Exploration is just that, it’s an exploratory look at a wide range of potential solutions for a design. You try various styles and approaches in order to isolate one you can move forward with for the specific project. We were happy with many of the potential directions we developed for Motto.
“Behind The Brand” Logo Design
Logo Design in Context
Logo Design Explorations
Logotype Design Explorations
Logo Mark Explorations
Copyright © 2011 Glitschka Studios / Or their respective client
Client: Motto Agency
Art Director: Sunny Bonnell
The Motto Agency runs a website called Behind The Brand, an online archive to showcase the compelling stories behind some of today’s most innovative and inspiring brands and the people behind them.
The story behind the logo for the Behind The Brand website involves Glitschka Studios, who was hired by Motto to explore a diverse range of concepts for the sites identity.
Exploration is just that, it’s an exploratory look at a wide range of potential solutions for a design. You try various styles and approaches in order to isolate one you can move forward with for the specific project. We were happy with many of the potential directions we developed for Motto.
“Behind The Brand” Logo Design
Logo Design in Context
Logo Design Explorations
Logotype Design Explorations
Logo Mark Explorations
Copyright © 2011 Glitschka Studios / Or their respective client
Character Design
Iconography
Illustration
Lettering
Logo / Identity
Patterns
