Building Character
Project: Personal Brand Character
Client: John Saddington
Art Director: Von Glitschka
The internet is replete with numerous brands competing for your attention. Within this online culture exists a newer breed of branding that derives it’s equity not on traditional products or services offered by a multi-national corporation but rather an individual personality.
A few of the most popular personal brands that can be found on the internet today are Guy Kawasaki, Robert Scoble, Leo Laporte, and John Saddington.
OK, so John isn’t quite at their level just yet, but he’s working on it. And with the help of Glitschka Studios he now has a fun brand character of himself he can use to build his equity with moving forward.
Building Character
“John Saddington” Brand Character (Pose 1)
“John Saddington” Brand Character (Pose 2)
Copyright © 2010 Glitschka Studios / Or their respective client
Client: John Saddington
Art Director: Von Glitschka
The internet is replete with numerous brands competing for your attention. Within this online culture exists a newer breed of branding that derives it’s equity not on traditional products or services offered by a multi-national corporation but rather an individual personality.
A few of the most popular personal brands that can be found on the internet today are Guy Kawasaki, Robert Scoble, Leo Laporte, and John Saddington.
OK, so John isn’t quite at their level just yet, but he’s working on it. And with the help of Glitschka Studios he now has a fun brand character of himself he can use to build his equity with moving forward.
Building Character
“John Saddington” Brand Character (Pose 1)
“John Saddington” Brand Character (Pose 2)
Copyright © 2010 Glitschka Studios / Or their respective client
Character Design
Iconography
Illustration
Lettering
Logo / Identity
Patterns
