Visually Intoxicating
Project: Brand Character Design
Client: Tommy Knocker Brewery
Art Director: Jim Hargreaves
As a creative hired gun, Glitschka Studios does a lot of collaborative exploratory work for other agencies and design firms. Denver based Barnhart called on us to create a new brand character for a pitch they were developing for their client Tommy Knocker Brewery.
A character development like this represents an entire company and a product line, so the process can become long and drawn out. Often the focus moves off the bigger brand picture and gets bogged down in the minutia.
When a project languishes like this, the design may never be used and is almost always shelved.
Regardless of that reality, we’re happy with the work we provided in this creative partnership and think Barnhart did a great job implementing the character into the overall brand development.
“Tommy Knocker” Brand Character
“Tommy Knocker” Brand Character – With Shading
Packaging Design by Jim Hargreaves
Bottle Label Design by Jim Hargreaves | Alternate Logotype Concept by Glitschka Studios
Copyright © 2010 Glitschka Studios / Or their respective client
Client: Tommy Knocker Brewery
Art Director: Jim Hargreaves
As a creative hired gun, Glitschka Studios does a lot of collaborative exploratory work for other agencies and design firms. Denver based Barnhart called on us to create a new brand character for a pitch they were developing for their client Tommy Knocker Brewery.
A character development like this represents an entire company and a product line, so the process can become long and drawn out. Often the focus moves off the bigger brand picture and gets bogged down in the minutia.
When a project languishes like this, the design may never be used and is almost always shelved.
Regardless of that reality, we’re happy with the work we provided in this creative partnership and think Barnhart did a great job implementing the character into the overall brand development.
“Tommy Knocker” Brand Character
“Tommy Knocker” Brand Character – With Shading
Packaging Design by Jim Hargreaves
Bottle Label Design by Jim Hargreaves | Alternate Logotype Concept by Glitschka Studios
Copyright © 2010 Glitschka Studios / Or their respective client
Character Design
Iconography
Illustration
Lettering
Logo / Identity
Patterns
