Good Eats
Project: Brand Character Development
Client: Bon Mangez
Art Director: Dickie Adams
An entrepreneurial client contacted Glitschka Studios about developing a new approach to syndicated food journalism. We love to cook up original creative recipes so we put on our conceptual chef hats and got to work.
We first developed a character called “Bon Mangez.” The name is French, “Bon” meaning “Good” and “Mangez” meaning “Eat.” Bon is a snarky but fair food critic personality the public will enjoy, and serves as a syndicated platform that localized writers can license and use to do restaurant reviews for print or online.
We also designed a fun and unique approach to the rating system, mustaches. And the hierarchy follows the guidelines set forth by the Association of Food Journalists.
“Bon Mangez” Brand Logo
“Bon Mangez” Character and Rating System Icons
First Run Publication
Copyright © 2010 Glitschka Studios / Or their respective client
Client: Bon Mangez
Art Director: Dickie Adams
An entrepreneurial client contacted Glitschka Studios about developing a new approach to syndicated food journalism. We love to cook up original creative recipes so we put on our conceptual chef hats and got to work.
We first developed a character called “Bon Mangez.” The name is French, “Bon” meaning “Good” and “Mangez” meaning “Eat.” Bon is a snarky but fair food critic personality the public will enjoy, and serves as a syndicated platform that localized writers can license and use to do restaurant reviews for print or online.
We also designed a fun and unique approach to the rating system, mustaches. And the hierarchy follows the guidelines set forth by the Association of Food Journalists.
“Bon Mangez” Brand Logo
“Bon Mangez” Character and Rating System Icons
First Run Publication
Copyright © 2010 Glitschka Studios / Or their respective client
Character Design
Iconography
Illustration
Lettering
Logo / Identity
Patterns
