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glitschka studios | illustrative designer


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Heart Worm™

Project: Character Illustration
Client: NPR Studio 360
Art Director: Armin Vit

Glitschka Studios loves designing with a sense of humor in mind.

So when NPR Studio 360 contacted Brand New to create a tongue in cheek rebrand of Valentines Day we were thrilled to be invited to contribute.

Our part of the rebranding was to create an alternative character that would replace the stereotypical “Cupid.” So we kick started our creative sarcasm and produced the beloved “Heart Worm™” character.

On Valentine’s Day let your heart be infested with the Heart Worm™. Its burrowing presence will give you passionate heart burn for the apple of your eye. Eat your heart out Cupid!

“Heart Worm™” Character | Merchandise Design    Download Brand Sheet Here
Social Media Savvy “Heart Worm™”



Brand Reinforcement | Classic Metaphor

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