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A Piece of History

Project: Product / Packaging Design
Client: Upper Deck Company
Art Director: Vincent Morales

Upper Deck is the industry leader when it comes to sports collectibles, creating unique one of a kind products for very avid fans of professional sports. Not every fan can afford an original bat used by Babe Ruth however, so Upper Deck purchased one from Sotheby’s and decided to share the wealth with collectors everywhere by putting pieces of the bat on trading cards.

They hired Glitschka Studios to design the official branded card that would showcase this piece of history, along with the entire set. Since the theme was retro a lunch box was used as the packaging for the entire set.

As much fun as this project was the absolute best part of it was being able to handle Babes bat ourselves and take a few swings with it. Knowing it was destined to be cut into pieces, we insisted it needed to be photographed and used within the card design to document it.

A VP at Upper Deck liked our work so much he gave us one when it was finally produced.

Babe Ruth Bat Card (Front)



Babe Ruthe Bat Card (Back)



Lunch Box Packaging


Foil Pack and Trading Cards


Local TV Report



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